A design project to develop an interactive movie review platform for KapanLagi.com, aimed at creating a unique entertainment hub that connects production houses with young audiences while generating valuable content opportunities.
Project Goals
Create an engaging movie review platform targeting young audiences
Establish partnerships with production houses for exclusive content
Generate unique, monetizable content for KapanLagi.com
Develop a youth-focused entertainment ecosystem
Discovery Phase
1. User Needs Analysis
Currently conducting comprehensive research to understand:
Movie review consumption patterns among young audiences
Content preferences and engagement factors
Integration opportunities with production houses
2. Competitor Analysis
Analyzing major platforms in the movie review space:
IMDB - We get data by scraping IMDb and add some local data too.
Letterboxd - We studied the UX and how the review system works
Identifying opportunities for differentiation in the local market
Current Progress
The project is currently in the design phase with the following achievements:
Completed initial user needs assessment
Finished competitor analysis documentation
Developed preliminary mockups under internal review
Expected Outcomes
Enhanced content partnership opportunities with production houses
Increased unique content generation for KapanLagi.com
Stronger engagement with young entertainment enthusiasts
New revenue streams through exclusive content and partnerships
Next Steps
Finalize mockup designs based on internal feedback
Develop prototype for user testing
Initialize discussions with potential production house partners
